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Market trends in natural pigments

2020-04-21 13:39:02
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Introduction:


As people pay more more attention to health, the demand for natural pigment products only stops at the health properties of the products themselves, but also attaches more importance to the return of the real natural "color" of the products.


Research shows that more than three in five consumers around the world say they try to avoid products containing natural pigments. Later, a survey involving 506 consumers abroad showed that about 90 percent of the respondents were willing to pay higher prices for natural pigment products. Natural pigment manufacturer


Export of natural pigments in China


At present, the global natural pigment market ranking in the order of Europe (36 percent), the United States (28 percent), Asia (18 percent), other countries regions accounted for 18 percent.


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In 2017, the top five export markets were India, Spain, the United States, Japan Germany. China's export to India was $36.61 million, up 12.23% year on year. The export volume was 993 tons, down 4.85 percent year on year. China's export to Spain was us $31.91 million, up 9.04% year on year. The export volume was 831 tons, up 0.23% year on year. China's export to the United States was $27.84 million, up 56.36 percent year on year. The export volume was 599 tons, up 61.39 percent year on year. China's export to Japan was 16 million us dollars, up 34.01% year on year. The export volume was 554 tons, up 4.11 percent year on year. China's export to Germany was 15.51 million us dollars, up 30.7% year on year. The export volume was 466 tons, up 22.31% year on year.


Common natural pigments


Natural pigments mainly come animals, plants microorganisms. In addition to garcinia, they are harmless to human body. Some natural food pigments also have nutritive health care functions, such as carotene, lycopene, chlorophyll, capsicum red, red yeast red so on.

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Common natural pigments include red pigment (carotene, capsaicin, etc.), orange pigment (carmine pigment, etc.), green pigment (tea-green pigment), yellow pigment (curcumin), blue pigment (alginate).


Natural pigment current market situation


In the past two years, the global natural pigment market has developed rapidly. The global market for natural food coloring is expected to reach $2.5 billion in 2025, according to Grand View Research. However, as the natural pigment market expands consumers become increasingly concerned about the health of synthetic pigments, the demand for natural pigment products will continue to increase in the coming years.


In the asia-pacific region, the market size of natural pigments is currently smaller than that of synthetic pigments, but the growth rate of natural pigments has exceeded that of synthetic pigments due to the preference of consumers for products containing natural pigments. Grand View Research predicts that the asia-pacific natural pigment market will account for 29% of total sales in 2025, mainly due to the growth of food beverage products containing natural pigments the rise of middle class consumers in the region. At present, the annual launch of new products containing natural pigments in the asia-pacific region is on the rise steadily.


At the same time, millennials have a strong interest in natural pigments. As a new generation of consumer groups, millennials grew up in the Internet environment, have their own love of shopping, are willing to try new things, their attitude towards health is inferior.


China's millennial generation has become the dominant consumer group, with figures showing that young people under 35 accounted for 65 percent of the increase. The new generation of mainstream groups also have certain consumption strength highly personalized preference. Meanwhile, they pay more attention to the experience of products pay more attention to the healthy lifestyle, especially under the influence of the healthy Chinese environment. Millennials have too many distinctive features of The Times personalized trends, which pose a high product challenge to manufacturers, how to integrate the Internet, personality, fashion, convenience, experience, health other elements of The Times. China's consumption patterns are also changing with the advent of the millennial generation.


Future growth opportunities for natural pigments


Cleaning label:


Although some brand owners do have requirements on the cleaning label of pigment at present, it is necessary to consider the additives, propylene alcohol, extraction method, non-transgenic pigment, raw materials preservatives in the processing extraction process of natural pigment.


Black pigment the next trend:


In the current market, red, yellow, green, orange blue pigments are the mainstream of the natural pigment market. In comparison, black pigments are less concerned, their application rate market share are also relatively poor. However, these do affect the future development of black pigments. According to the data, the sales of black pigment have increased significantly in recent years. Currently, the domestic foreign markets are overusing vegetable carbon black cuttlefish black, which can be used in candies, cakes, cookies frozen drinks. Although black food may seem dark cold, it has a fatal attraction for people, especially those born in the 1990s 2000s, who are very popular with their current personalities.


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